The tipping point: how little things can make a big difference
(Book)
Ideas, products, messages and behaviors "spread just like viruses do." Behavior can ripple outward until a critical mass or "tipping point" is reached, changing the world. Gladwell develops these and other concepts (such as the "stickiness" of ideas or the effect of population size on information dispersal) through simple, clear explanations and entertainingly illustrative anecdotes.
Level 9.1, 15 Points
Notes
Gladwell, M. (2002). The tipping point: how little things can make a big difference. First Back Bay paperback edition. Boston, Back Bay Books.
Chicago / Turabian - Author Date Citation (style guide)Gladwell, Malcolm, 1963-. 2002. The Tipping Point: How Little Things Can Make a Big Difference. Boston, Back Bay Books.
Chicago / Turabian - Humanities Citation (style guide)Gladwell, Malcolm, 1963-, The Tipping Point: How Little Things Can Make a Big Difference. Boston, Back Bay Books, 2002.
MLA Citation (style guide)Gladwell, Malcolm. The Tipping Point: How Little Things Can Make a Big Difference. First Back Bay paperback edition. Boston, Back Bay Books, 2002.
Record Information
Last Sierra Extract Time | Apr 26, 2024 12:55:27 PM |
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Last File Modification Time | Apr 26, 2024 12:58:04 PM |
Last Grouped Work Modification Time | Apr 26, 2024 12:55:53 PM |
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100 | 1 | |a Gladwell, Malcolm,|d 1963-|0 https://id.loc.gov/authorities/names/n99276127|e author. | |
245 | 1 | 4 | |a The tipping point :|b how little things can make a big difference /|c Malcolm Gladwell ; [with a new afterword by the author]. |
250 | |a First Back Bay paperback edition. | ||
264 | 1 | |a Boston :|b Back Bay Books,|c 2002. | |
300 | |a xii, 301 pages :|b illustrations ;|c 21 cm | ||
336 | |a text|b txt|2 rdacontent | ||
337 | |a unmediated|b n|2 rdamedia | ||
338 | |a volume|b nc|2 rdacarrier | ||
500 | |a Originally published: Boston : Little, Brown, ©2000. | ||
504 | |a Includes bibliographical references and index. | ||
505 | 0 | |a The three rules of epidemics -- The law of the few: connectors, mavens, and salesmen -- The stickiness factor: Sesame Street, Blue's Clues, and the educational virus -- The power of context (part one): Bernie Goetz and the rise and fall of New York City crime -- The power of context (part two): the magic number one hundred and fifty -- Case study: rumors, sneakers, and the power of translation -- Case study: suicide, smoking, and the search for the unsticky cigarette -- Conclusion: Focus, test, and believe -- Afterword: Tipping point lessons from the real world. | |
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