Hello, my name is awesome: how to create brand names that stick

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Average Rating
Publisher:
Ingram Pub Services
Pub. Date:
2014.
Language:
English
Description
Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone-even noncreative types-can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test-two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you'll see dozens of examples-the good, the bad, and the "so bad she gave them an award." Alexandra Watkins is not afraid to name names.
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ISBN:
9781626561861
9781523084906
9781523084890
9781469092324
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Grouped Work ID2cc18a42-7b04-443a-552b-40f33c6bea64
Grouping Titlehello my name is awesome how to create brand names that stick
Grouping Authorwatkins alexandra
Grouping Categorybook
Last Grouping Update2020-02-06 20:02:01PM
Last Indexed2020-02-19 05:00:09AM

Solr Details

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accelerated_reader_reading_level0
auth_author2Buchignani, Claire,
Sorell, Gina,
authorWatkins, Alexandra,
author2-roleBuchignani, Claire,narrator.
Sorell, Gina,narrator.
hoopla digital.
author_displayWatkins, Alexandra
available_at_montroseMRLD Montrose Branch
detailed_location_montroseMRLD Montrose Nonfiction 600
display_descriptionEvery year, 6 million companies and more than 100,000 products are launched, but too many have names that look like the results of a drunken Scrabble game-Xobni, Svbtle, and Doostang, anyone? Ace naming consultant Alexandra Watkins explains how anyone-even noncreative types-can create memorable and buzz-worthy brand names. This 50% new second edition has double the number of brainstorming tools and techniques, even more secrets and strategies to nab an available domain name, a brand-new chapter on how companies are using creative names around the office to add personality to everything from cafeterias to conference rooms, and much more! But the heart of the book remains Watkins's proven SMILE and SCRATCH Test-two acronyms for what makes or breaks a name. And you'll see dozens of examples-the good, the bad, and the "so bad she gave them an award." Alexandra Watkins is not afraid to name names.
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9781626561861
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primary_isbn9781626561861
publishDate2014
2019
record_details
Bib IdFormatFormat CategoryEditionLanguagePublisherPublication DatePhysical Description
hoopla:MWT12162278eAudiobookAudio BooksUnabridged.EnglishGildan Media, 2014.1 online resource (1 audio file (2hr., 30 min.)) : digital.
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ils:.b43212281BookBooksEnglishIngram Pub Services2014.x, 98 pages ; 22 cm.
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Bib IdItem IdGrouped StatusStatusLocally OwnedAvailableHoldableBookableIn Library Use OnlyLibrary OwnedHoldable PTypesBookable PTypesLocal Url
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subject_facetBrand name products
Branding (Marketing)
Electronic books
title_displayHello, my name is awesome : how to create brand names that stick
title_fullHello, my name is awesome : how to create brand names that stick / Alexandra Watkins
Hello, my name is awesome : how to create brand names that stick [electronic resource] / Alexandra Watkins
title_shortHello, my name is awesome
title_subhow to create brand names that stick
topic_facetBrand name products
Branding (Marketing)
Electronic books