Planet Google: how one company's all-encompassing vision is transforming our lives

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Publisher:
Free Press,
Pub. Date:
2008.
Language:
English
Description
Based on unprecedented access he received to the highly secretive "Googleplex," acclaimedNew York Timescolumnist Randall Stross takes readers deep inside Google, the most important, most innovative, and most ambitious company of the Internet Age. His revelations demystify the strategy behind the company's recent flurry of bold moves, all driven by the pursuit of a business plan unlike any other: to become the indispensable gatekeeper of all the world's information, the one-stop destination for all our information needs. Will Google succeed? And what are the implications of a single company commanding so much information and knowing so much about us? As ambitious as Google's goal is, with 68 percent of all Web searches (and growing), profits that are the envy of the business world, and a surplus of talent, the company is, Stross shows, well along the way to fulfilling its ambition, becoming as dominant a force on the Web as Microsoft became on the PC. Google isn't just a superior search service anymore. In recent years it has launched a dizzying array of new services and advanced into whole new businesses, from the introductions of its controversial Book Search and the irresistible Google Earth, to bidding for a slice of the wireless-phone spectrum and nonchalantly purchasing YouTube for $1.65 billion. Google has also taken direct aim at Microsoft's core business, offering free e-mail and software from word processing to spreadsheets and calendars, pushing a transformative -- and highly disruptive -- concept known as "cloud computing." According to this plan, users will increasingly store all of their data on Google's massive servers -- a network of a million computers that amounts to the world's largest supercomputer, with unlimited capacity to house all the information Google seeks. The more offerings Google adds, and the more ubiquitous a presence it becomes, the more dependent its users become on its services and the more information they contribute to its uniquely comprehensive collection of data. Will Google stay true to its famous "Don't Be Evil" mantra, using its power in its customers' best interests? Stross's access to those who have spearheaded so many of Google's new initiatives, his penetrating research into the company's strategy, and his gift for lively storytelling produce an entertaining, deeply informed, and provocative examination of the company's audacious vision for the future and the consequences not only for the business world, but for our culture at large.
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ISBN:
9781416546917
9781982476052
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Grouped Work ID1631d5c9-d4cb-ab31-6fbb-83e9f0a4c053
Grouping Titleplanet google how one companys all encompassing vision is transforming our lives
Grouping Authorstross randall e
Grouping Categorybook
Last Grouping Update2020-02-21 20:02:01PM
Last Indexed2020-02-27 04:58:09AM

Solr Details

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auth_author2Hughes, William, 1957-
authorStross, Randall E.
author2-roleHughes, William,1957-
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author_displayStross, Randall E
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display_descriptionAfter one of the most successful IPOs in history, Google set forth on a bold new strategy for its future, a vision so large and controversial that the company has worked very hard to keep it under wraps. The business world has been desperate to learn what Google is up to because they know that Google is the arbiter of the future of the web. Now, with unprecedented access to Google's top management, Randy Stross reveals for the first time the audacious scope of Google's new plan-including such potentially disruptive initiatives as free downloadable software, which could put providers like Microsoft out of business, and GoogleEarth and GoogleMaps satellite technology, which is rapidly mapping the entire surface of the Earth in high-powered detail. Stross explores the profound implications not only for the business world but for our culture at large.
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publishDate2008
2009
record_details
Bib IdFormatFormat CategoryEditionLanguagePublisherPublication DatePhysical Description
hoopla:MWT10026405eAudiobookAudio BooksUnabridged.EnglishBlackstone Publishing, 2009.1 online resource (1 audio file (7hr., 44 min.)) : digital.
ils:.b60118878BookBooksEnglishFree Press, 2008.pages cm.
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Bib IdItem IdGrouped StatusStatusLocally OwnedAvailableHoldableBookableIn Library Use OnlyLibrary OwnedHoldable PTypesBookable PTypesLocal Url
ils:.b60118878.i127222315On ShelfOn Shelffalsetruetruefalsefalsetrue160, 161, 162, 163, 156, 157, 159
subject_facetGoogle (Firm)
Internet industry -- United States -- History
Web search engines -- United States -- History
title_displayPlanet Google : how one company's all-encompassing vision is transforming our lives
title_fullPlanet Google : how one company's all-encompassing vision is transforming our lives / Randall Stross
Planet Google : how one company's all-encompassing vision is transforming our lives [electronic resource] / Randall Stross
title_shortPlanet Google
title_subhow one company's all-encompassing vision is transforming our lives
topic_facetHistory
Internet industry
Web search engines