Hello, my name is awesome: how to create brand names that stick
Description
One of Inc. Magazine 's "Top 10 Marketing Books": The "must-read" guide to naming products and businesses, updated with new stories and resources (Nir Eyal, author of Indistractable ). Too many new companies and products have names that look like the results of a drunken Scrabble game (Xobni, Svbtle, Doostang). In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and effective brand names. No degree in linguistics required. Watkins lays out in detail the elements of names that suit your target market and make people stop in their tracks and smile—and those that just make them scratch their heads and keep walking. In witty prose and with numerous examples, she reveals how entrepreneurs and businesses can come up with brand names that are evocative and memorable while also leaving room for long-term growth and larger possibilities, and avoid those that leave potential customers cold and are quickly forgotten. This extensively revised second edition has double the number of brainstorming tools and techniques, even more secrets and strategies to nab an available domain name, a brand-new chapter on how companies are using creative names around the office to add personality to everything from cafeterias to conference rooms, and new stories (of both hits and flops). Named a "Top 10 Branding Book" by Branding Journal , Hello, My Name is Awesome is the ultimate guide to naming your product or business. "Jam-packed with sound advice." — Publishers Weekly
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Subjects
Subjects
Advertising
branding
Branding (Marketing)
Brand name products
Business
BUSINESS & ECONOMICS / Marketing / General
BUSINESS & ECONOMICS / Marketing / General.-bisacsh
BUSINESS & ECONOMICS / Marketing / Research
BUSINESS & ECONOMICS / Marketing / Research.-bisacsh
BUSINESS & ECONOMICS / New Business Enterprises
BUSINESS & ECONOMICS / New Business Enterprises.-bisacsh
Consumer behavior
Electronic books
Marketing
Nonfiction
Produits de marque
Research
Sales & Marketing
Stratégie de marque
branding
Branding (Marketing)
Brand name products
Business
BUSINESS & ECONOMICS / Marketing / General
BUSINESS & ECONOMICS / Marketing / General.-bisacsh
BUSINESS & ECONOMICS / Marketing / Research
BUSINESS & ECONOMICS / Marketing / Research.-bisacsh
BUSINESS & ECONOMICS / New Business Enterprises
BUSINESS & ECONOMICS / New Business Enterprises.-bisacsh
Consumer behavior
Electronic books
Marketing
Nonfiction
Produits de marque
Research
Sales & Marketing
Stratégie de marque
More Details
Contributors:
ISBN:
9781626561861
9781523084906
9781523084890
9781523099993
9781469092324
9781523084906
9781523084890
9781523099993
9781469092324
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Grouping Information
Grouped Work ID | 076c8d5a-62d5-f4a0-e78e-495b5621f98b |
---|---|
Grouping Title | hello my name is awesome how to create brand names that stick |
Grouping Author | alexandra watkins |
Grouping Category | book |
Grouping Language | English (eng) |
Last Grouping Update | 2024-04-24 03:18:01AM |
Last Indexed | 2024-04-28 20:55:46PM |
Solr Fields
accelerated_reader_point_value
0
accelerated_reader_reading_level
0
auth_author2
Sorell, Gina
author
Watkins, Alexandra
author2-role
Sorell, Gina
hoopla digital
hoopla digital
author_display
Watkins, Alexandra
available_at_montrose
MRLD Montrose Branch
detailed_location_montrose
MRLD Montrose Nonfiction 600
display_description
One of Inc. Magazine 's "Top 10 Marketing Books": The "must-read" guide to naming products and businesses, updated with new stories and resources (Nir Eyal, author of Indistractable ). Too many new companies and products have names that look like the results of a drunken Scrabble game (Xobni, Svbtle, Doostang). In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and effective brand names. No degree in linguistics required. Watkins lays out in detail the elements of names that suit your target market and make people stop in their tracks and smile—and those that just make them scratch their heads and keep walking. In witty prose and with numerous examples, she reveals how entrepreneurs and businesses can come up with brand names that are evocative and memorable while also leaving room for long-term growth and larger possibilities, and avoid those that leave potential customers cold and are quickly forgotten. This extensively revised second edition has double the number of brainstorming tools and techniques, even more secrets and strategies to nab an available domain name, a brand-new chapter on how companies are using creative names around the office to add personality to everything from cafeterias to conference rooms, and new stories (of both hits and flops). Named a "Top 10 Branding Book" by Branding Journal , Hello, My Name is Awesome is the ultimate guide to naming your product or business. "Jam-packed with sound advice." — Publishers Weekly
format_category_montrose
Books
format_montrose
Book
id
076c8d5a-62d5-f4a0-e78e-495b5621f98b
isbn
9781469092324
9781523084890
9781523084906
9781523099993
9781626561861
9781523084890
9781523084906
9781523099993
9781626561861
itype_montrose
Juvenile Biography
last_indexed
2024-04-29T02:55:46.603Z
lexile_score
-1
literary_form
Non Fiction
literary_form_full
Non Fiction
local_callnumber_montrose
658.827 Wat
owning_library_montrose
Montrose Regional Library District
owning_location_montrose
MRLD Montrose Branch
primary_isbn
9781626561861
publishDate
2014
2019
2022
2019
2022
publisher
Berrett-Koehler Publishers
Berrett-Koehler Publishers, Inc
Berrett-Koehler Publishers, Incorporated
Ingram Pub Services
Your Coach Digital
Berrett-Koehler Publishers, Inc
Berrett-Koehler Publishers, Incorporated
Ingram Pub Services
Your Coach Digital
recordtype
grouped_work
subject_facet
Advertising
BUSINESS & ECONOMICS / Marketing / General
BUSINESS & ECONOMICS / Marketing / General.-bisacsh
BUSINESS & ECONOMICS / Marketing / Research
BUSINESS & ECONOMICS / Marketing / Research.-bisacsh
BUSINESS & ECONOMICS / New Business Enterprises
BUSINESS & ECONOMICS / New Business Enterprises.-bisacsh
Brand name products
Branding (Marketing)
Business
Consumer behavior
Electronic books
Marketing
Nonfiction
Produits de marque
Research
Sales & Marketing
Stratégie de marque
branding
BUSINESS & ECONOMICS / Marketing / General
BUSINESS & ECONOMICS / Marketing / General.-bisacsh
BUSINESS & ECONOMICS / Marketing / Research
BUSINESS & ECONOMICS / Marketing / Research.-bisacsh
BUSINESS & ECONOMICS / New Business Enterprises
BUSINESS & ECONOMICS / New Business Enterprises.-bisacsh
Brand name products
Branding (Marketing)
Business
Consumer behavior
Electronic books
Marketing
Nonfiction
Produits de marque
Research
Sales & Marketing
Stratégie de marque
branding
title_display
Hello, my name is awesome : how to create brand names that stick
title_full
Hello, My Name Is Awesome : How to Create Brand Names That Stick Watkins, Alexandra.
Hello, My Name Is Awesome. How to Create Brand Names That Stick [electronic resource] / Alexandra Watkins
Hello, my name is awesome : how to create brand names that stick / Alexandra Watkins
Hello, my name is awesome [electronic resource] : How to create brand names that stick. Alexandra Watkins
Hello, My Name Is Awesome. How to Create Brand Names That Stick [electronic resource] / Alexandra Watkins
Hello, my name is awesome : how to create brand names that stick / Alexandra Watkins
Hello, my name is awesome [electronic resource] : How to create brand names that stick. Alexandra Watkins
title_short
Hello, my name is awesome
title_sub
how to create brand names that stick
topic_facet
Advertising
BUSINESS & ECONOMICS / Marketing / General
BUSINESS & ECONOMICS / Marketing / General.-bisacsh
BUSINESS & ECONOMICS / Marketing / Research
BUSINESS & ECONOMICS / Marketing / Research.-bisacsh
BUSINESS & ECONOMICS / New Business Enterprises
BUSINESS & ECONOMICS / New Business Enterprises.-bisacsh
Brand name products
Branding (Marketing)
Business
Consumer behavior
Electronic books
Marketing
Nonfiction
Produits de marque
Research
Sales & Marketing
Stratégie de marque
branding
BUSINESS & ECONOMICS / Marketing / General
BUSINESS & ECONOMICS / Marketing / General.-bisacsh
BUSINESS & ECONOMICS / Marketing / Research
BUSINESS & ECONOMICS / Marketing / Research.-bisacsh
BUSINESS & ECONOMICS / New Business Enterprises
BUSINESS & ECONOMICS / New Business Enterprises.-bisacsh
Brand name products
Branding (Marketing)
Business
Consumer behavior
Electronic books
Marketing
Nonfiction
Produits de marque
Research
Sales & Marketing
Stratégie de marque
branding
Solr Details Tables
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record_details
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hoopla:MWT15018254 | eBook | eBook | English | Berrett-Koehler Publishers | 2019 | 1 online resource (169 pages) | ||
ebscoccu:on1122791406 | eBook | eBook | Second edition | English | Berrett-Koehler Publishers | [2019] | 1 online resource (1 volume) : illustrations | |
ebscoacademiccmc:on1122791406 | eBook | eBook | Second edition | English | Berrett-Koehler Publishers | [2019] | 1 online resource (1 volume) : illustrations | |
fortlewisebscoebooksub:on1122791406 | eBook | eBook | Second edition | English | Berrett-Koehler Publishers | [2019] | 1 online resource (1 volume) : illustrations | |
ils:.b43212281 | Book | Books | English | Ingram Pub Services | 2014 | x, 98 pages ; 22 cm | ||
overdrivecmc:ODN0001980356 | eAudiobook | Audio Books | Unabridged | English | Your Coach Digital | 2014 | 1 online resource (2 audio files) : digital | |
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